(Reuters) – According to Bloomberg News, Apple Inc has reopened discussions with OpenAI regarding the utilization of the startup’s generative AI technology for implementing new features in the iPhone set to debut later this year.
Sources familiar with the matter revealed that the companies have initiated talks regarding potential terms of an agreement and the integration of OpenAI features into Apple’s upcoming iPhone operating system, iOS 18.
Apple (NASDAQ:AAPL) and OpenAI have yet to respond to Reuters’ requests for comment.
Last month, Bloomberg reported that Apple was negotiating to license Google’s Gemini chatbot for new iPhone features.
Apple has not finalized its decision on which partners to engage with, and it could potentially strike agreements with both OpenAI and Alphabet (NASDAQ:GOOGL) Inc’s Google, or opt for another provider altogether.
While rivals like Microsoft (NASDAQ:MSFT) and Google have already integrated generative AI, capable of producing human-like responses to written prompts, into their products, Apple has been comparatively slower in this regard.
Apple CEO Tim Cook mentioned in February that the company was making significant investments in generative AI and would unveil more about its plans for utilizing the technology later this year.
This article has been generated and translated with the assistance of artificial intelligence. Source: investing.com.
